SPRING FLING - Discover the Importance of Communication - Internally and Externally VIRTUALLY!
Tracy Fuerst was named Vice President Corporate Communications and Public Relations for Magna International in November 2020. Prior to that, she was Global Director Corporate Communications and PR. In her role, Fuerst leads a global team responsible for bringing the Magna story to life inside and outside of the company. Magna is a $40+ billion global technology company and one of the world’s largest automotive suppliers with over 158,000+ employees across 27 countries.
For external communications Fuerst oversees all activities including strategy, media relations, social media, executive positioning and speeches, crisis communications and company messaging. In regard to internal communications, she is responsible for keeping employees informed and engaged in the business through on-going communication initiatives. Fuerst has been responsible for championing and implementing several internal platforms including the company’s first-ever global intranet, an all-employee app, and a TV-monitor comms system that reaches Magna employees around the world.
Fuerst joined Magna in June 2005 as Director Corporate Communications and Media Relations. Prior to that, she held various communications roles at General Motors and Amerisure.
Fuerst graduated from Saginaw Valley State University with a BA in Communications and Media Studies. She is currently the Chairperson for Original Equipment Supplier Association’s Executive Communications Council and in 2019 was selected as a participant of World 50 Next Women, an exclusive executive development program for top leaders from around the world. Fuerst is also a member of Magna’s Diversity and Inclusion Council.
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