Awarded $2,500 on 8/17/2015
Elizabeth "Libby" is a junior at The University of Michigan, Flint Michigan and pursuing a Bachelors of Business Administration with a concentration in Marketing. Libby was selected to participate in the Ross School Global Initiative Program from May to July 2015 to intern with 3M as a digital marketing coordinator in Sydney, Australia.
Libby is serves as the public relations and social media chair for Alpha Phi Omega Service Fraternity which successfully boosted UM student audience by 10% in three months and worked on improvements for membership participation and public relations campaigns to align with their professional and unique branding on campus. She works on the Big Ticket Productions Team through Michigan Advertising and Marketing Club to restructure posts and images through social media to expand knowledge of the organization on campus. She successfully increased the quantity of media traffic by 40% in a single month and continuously develops promotions to increase social media awareness. Libby is a second time scholarship recipient of the AWAF scholarship and her hometown is Dexter, Michigan. The scholarship was sponsored by Panasonic Automotive Systems.