As founder and principal consultant of a marketing and strategy solutions firm, Ms. Roehm specializes in marketing strategy and execution across many sectors including automotive, large media, private equity and financial services. Most recently, Ms. Roehm served as Sr. VP Marketing at Walmart and Director of Global Marketing Communications at DaimlerChrysler. She is a featured speaker and presenter at conferences and to firms world-wide; she also serves as a guest contributor to Fox Business News, blogs for iMedia, and is on the board of advisors to several innovative start-up companies.
In 2004, Ms. Roehm was named the Marketing All-Star by Automotive News, Automotive Marketer of the Year by Brandweek, and Working Mother's Top 25 Women. Initiated into the AAF Advertising Hall of Achievement for outstanding performance in marketing and advertising to executives under 40 years old, she was also inducted into the Automotive Hall of Fame. Noted as a Top 100 Most Influential Woman in the Automotive Industry, Chrysler was named Interactive Marketer of the Year in 2005 by Ad Age, under Ms. Roehm's leadership.