Holiday Event with Stacey Coopes, CEO FordDirect

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Thursday, December 03, 2015
The Stand Gastro Bistro
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Our Holiday Event takes Place on Thursday December 3, 2015,  6pm to 9pm at The Stand Gastro Bistro in Birmingham. Stacey Coopes, CEO of FordDirect will be our Guest Speaker.

Stacey Coopes is an automotive and technology expert that is helping Ford and its Dealers excel in the digital marketplace.   In 2011, Stacey was appointed the CEO of FordDirect, having previously served as its EVP of Marketing and Technology.  She has been a member of the management team for nine years and serves as Vice Chairman to the Board.

Stacey leads her team with the mantra of “trusted digital advisor”.   As a result, Ford and Lincoln Dealers are leading the industry in the adoption of digital tools to enhance their customer’s sales, service and vehicle ownership experiences.  Stacey works to connect these dealers with the best solutions that help them sell more cars and trucks.  FordDirect has experienced substantial growth under her leadership, tripling in size over the last three years.  Over 35 percent of Ford’s retail sales are driven from FordDirect referrals and over 15M customers visit their sites monthly.  Helping Dealers make the transition to digital has been a journey that she and her company have been on for the past fourteen years.  By leveraging resources in the field who understand the challenges Dealers face, FordDirect has been able to design services that are easy to use and deliver high ROI.

As the leader of an automotive tech company, Stacey understands the unique challenges facing manufacturers and Dealers as the digital landscape continues to evolve.   Her vision and leadership is positioning Dealers to meet the rising expectations of how cars can be sold and serviced leveraging new digital technologies.