Learn the keys to getting the most of your brand.
Speaker: Ellen Hill Zeringue, Vice President of Marketing, Detroit Tigers
As vice president of marketing, Ellen oversees all functions of the club's marketing and promotions departments, including print, broadcast advertising, multicultural marketing, special events, promotional giveaways, and manages the club's branding strategy. In 2000, during the club’s inaugural season at Comerica Park, Ellen helped develop strategies to effectively position the club as one of Michigan’s premiere affordable, family-friendly entertainment destinations. She was responsible for the launch of the successful “Who's Your Tiger” campaign, which served as the club's marketing slogan from 2005-08 and returned in 2011 through the present day.
Time: 6 pm to 9 pm
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